Rediscover Your Home
The challenge
Remember Christmas 2021? Round two of lockdowns, and holiday cheer was on life support. With everyone cooped up, Lidl Bulgaria wanted people to do more than just survive—we wanted them to thrive! The big question was: how do we keep the spirit alive when everyone’s stuck inside?
The mission
Turn homes into havens of joy and creativity with our book, “Rediscover Your Home!” Anticipation for our next book was high, and we wanted to deliver big time, leaving readers anything but disappointed!
The vision
This wasn’t just another book—it was a beacon of inspiration. With the world on lockdown, we had to think outside the box—or rather, inside the home. From home workouts to DIY projects, beauty routines to mouthwatering meals, we teamed up with brand ambassadors to curate content that made staying at home feel like a new adventure.
My role
I contributed in shaping the concept, the creative idea, and gave the book its voice through naming, copywriting, writing, editing, and proofreading. The result? Practical content that empowered readers to maximize their space and rediscover joy—even during a pandemic.
The structure
Divided into four seasonal sections, “Rediscover Your Home!” offered more than just tips. It was a guide to avoiding food waste, embracing seasonal produce, and mastering the art of food and wine pairing.
The impact
The response was phenomenal—the book flew off the shelves in just four weeks. Customers eagerly collected sticker-points for each 15 EUR purchase through Lidl’s loyalty program to get their exclusive copy. By weaving seasonal recipes with personal stories and expert advice from our YouTube series “House of Lidl,” we made home life not just bearable — but beautiful.
The team
Agency: GPD
Client: Lidl Bulgaria
Rediscover Your Home
Rediscover Your Home
The challenge
Remember Christmas 2021? Round two of lockdowns, and holiday cheer was on life support. With everyone cooped up, Lidl Bulgaria wanted people to do more than just survive—we wanted them to thrive! The big question was: how do we keep the spirit alive when everyone’s stuck inside?
The mission
Turn homes into havens of joy and creativity with our book, “Rediscover Your Home!” Anticipation for our next book was high, and we wanted to deliver big time, leaving readers anything but disappointed!
The vision
This wasn’t just another book—it was a beacon of inspiration. With the world on lockdown, we had to think outside the box—or rather, inside the home. From home workouts to DIY projects, beauty routines to mouthwatering meals, we teamed up with brand ambassadors to curate content that made staying at home feel like a new adventure.
My role
I contributed in shaping the concept, the creative idea, and gave the book its voice through naming, copywriting, writing, editing, and proofreading. The result? Practical content that empowered readers to maximize their space and rediscover joy—even during a pandemic.
The structure
Divided into four seasonal sections, “Rediscover Your Home!” offered more than just tips. It was a guide to avoiding food waste, embracing seasonal produce, and mastering the art of food and wine pairing.
The impact
The response was phenomenal—the book flew off the shelves in just four weeks. Customers eagerly collected sticker-points for each 15 EUR purchase through Lidl’s loyalty program to get their exclusive copy. By weaving seasonal recipes with personal stories and expert advice from our YouTube series “House of Lidl,” we made home life not just bearable — but beautiful.
The team
Agency: GPD
Client: Lidl Bulgaria