The challenge

For 7 years, Lidl has been supporting Bulgarian volleyball by helping National Teams, Youth Leagues, and Programs to discover future star athletes. Elevating this partnership and bringing fresh meaning to a quality-driven category remains a challenge.

The mission

Make Lidl shoppers proud of young volleyball talent. Inspire them to buy Lidl’s fresh produce not just for its quality, but for a reason that matters: supporting local talent.

The structure

The campaign came alive across multiple channels, with young volleyball heroes delivering the message on national TV, in stores, on social media, and on leaflet. Each ad communicated the power of fresh Lidl produce, combined with a message that we support the next generation of athletes.

My role

As the creative strategist and copywriter, I developed the campaign’s tone, crafted the messaging and the creative across TV spots, radio ads, print, OOH, and in-store displays, ensuring every piece told a cohesive, inspiring story.

The Team

Producer: Push Pull
Client: Lidl Bulgaria